Brooks Barnes for The New York Times:

MyMagic+ will allow users of a new Web site and app — called My Disney Experience — to preselect three FastPasses before they leave home for rides or V.I.P. seating for parades, fireworks and character meet-and-greets. Orlando-bound guests can also preregister for RFID bracelets. These so-called MagicBands will function as room key, park ticket, FastPass and credit card.

MagicBands can also be encoded with all sorts of personal details, allowing for more personalized interaction with Disney employees. Before, the employee playing Cinderella could say hello only in a general way. Now — if parents opt in — hidden sensors will read MagicBand data, providing information needed for a personalized greeting: “Hi, Angie,” the character might say without prompting. “I understand it’s your birthday.”

Love it or hate it, this is absolutely the future of this kind of experience.

  1. deadeddie reblogged this from parislemon and added:
    !
  2. hewson reblogged this from parislemon and added:
    the internet of things will soon ram right into parental data privacy concerns. not to mention how afraid folks will be...
  3. ephemeralimmortal reblogged this from parislemon and added:
    Yup. RFID is coming everywhere very soon.
  4. tylerneilson reblogged this from parislemon
  5. digiphile reblogged this from parislemon and added:
    A peek into our quantified future.
  6. fauxrealyo reblogged this from parislemon
  7. thatchman1 reblogged this from parislemon
  8. eeveevie reblogged this from dustinwashere
  9. ddrpriest reblogged this from parislemon and added:
    Cool for the guests and cast members. Cool.
  10. moreaumurphey reblogged this from parislemon
  11. smutchingsblog reblogged this from parislemon
  12. clestonlee reblogged this from parislemon