There wasn’t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was.

Mike Abary, the head of Samsung’s PC and tablet business in the U.S., explaining to CNET at CES why Samsung was bailing on Windows RT.

It is, what we thought it was. A shitshow.

  1. parislemon posted this