Apple's Zagging When Others Zig

Rene Ritchie:

Or they could do to the lower cost, emerging phone market what they did to the netbook market, and zag instead of zig in it, and introduce something — or things — new and different, that once again makes complete sense only in hindsight.

The bottom line is, it’s not a matter of saying Apple would never do something. Times change. Markets change. Companies change. Plans change. And change again.

Yep.