The Official BlackBerry Blog:

We have an exciting new addition to Team BlackBerry. In a true collaboration, Alicia Keys is now an official partner to BlackBerry, acting as Global Creative Director. Working closely with app developers, content creators, retailers, carriers and entertainers, Keys will be an active member of the BlackBerry community.

The bullshit, it reeks of bullshit! Paying celebrities to take “jobs” seems to be the new celebrity endorsement. Yes, even RIM jobs.

But seriously, smart move to change the company name to “BlackBerry”. Most consumers probably already thought that was the company name. And those of us who did know the actual name have basically only used it in the context of the company slowly dying over the past few years (or, well, other contexts).

  1. mabtv3 reblogged this from parislemon and added:
    My sister will appreciate this. And so do I to some degree.
  2. archi-t reblogged this from parislemon
  3. techbullshit reblogged this from parislemon and added:
    Did you just read that? Paying celebrities to take jobs? Is there any other way to get a “job”? Every formal celebrity...
  4. astronautmd reblogged this from parislemon
  5. bookofdoomed reblogged this from parislemon and added:
    The fight for a distant third place. Featuring alienating current owners.
  6. seebrown reblogged this from parislemon
  7. whitneymcn reblogged this from parislemon and added:
    But Will.i.am totally reshaped Intel! And having Lady Gaga as creative director changed the way I view either Kodak or...
  8. sadboii2001 reblogged this from parislemon
  9. thelowlypeon reblogged this from parislemon and added:
    this is absurd. hiding Alicia keys to be your global creative director ISN’T some kind of ploy? ha!
  10. bill reblogged this from parislemon and added:
    Apparently Lady Gaga is the CD for Polaroid as well. I’m curious to see if other legitimate Creative Directors are upset...
  11. ianc14 reblogged this from parislemon
  12. parislemon posted this