Edmund Lee & Adam Satariano for Bloomberg:

Apple is in negotiations to start carrying Time Warner HBO Go application on Apple TV by mid-2013, according to two people familiar with the plans.

Great, unsurprising news. But:

HBO Go is only available to customers who subscribe to the network through their cable or satellite service, and would be the first app on Apple TV that requires pay-TV authentication. There are currently HBO Go apps for the iPad and iPhone.

Same old, same old. Imagine how powerful it would be if you could buy an HBO subscription without needing the cable subscription as well? How many millions of Apple TVs would Apple sell as a result? I would bet on many millions. Which is exactly why big cable won’t allow it.

  1. mattsson reblogged this from parislemon and added:
    In Scandinavia you can get a HBO streaming subscription without a cable subscription: hbonordic.com
  2. vacantski reblogged this from parislemon
  3. itswilder reblogged this from parislemon and added:
    - Millions. Exactly. Which is far less than the *billions* it receives in subscriptions and cable contracts. THAT’S why...
  4. sawickipedia reblogged this from parislemon and added:
    I love the naiveté of folks like @parislemon. Big Cable won’t allow it. No, HBO won’t allow it - or I should say - HBO...
  5. peterspear reblogged this from parislemon
  6. seriouslackofimagination reblogged this from parislemon and added:
  7. parislemon posted this