Ina Fried reporting on HBO’s Eric Kessler talking at AllThingsD’s D: Dive Into Media conference:
As for why the company doesn’t just get directly on Apple TV, Kessler said, “We will get on Apple TV, as we’ve said all along.”
I get why there would be a hold up putting HBO Go on Apple TV — Apple fully controls the apps that appear on that device and negotiating with Apple is never easy. But why did it take HBO this long to enable AirPlay in their app when rivals did it months ago? Leverage against Apple, I have to assume. (And now that it’s already been reported that HBO Go is coming directly to Apple TV, no more leverage required…)
It will be great to be able to watch HBO content on the Apple TV. But don’t forget that you still need that cable television subscription to get access to HBO Go in the first place. Which is fucking lame.