rickwebb
rickwebb:

percolatehq:

Maker’s Mark embraces social amid backlash 
(via Maker’s Mark’s Nifty Footwork | Digiday)


A friend of Emma’s works @ Beam and came to visit us a few weeks before all this brouhaha. She told me about the Maker’s Mark fan club, and I signed up before this all happened. The way they handled the backlash about the 3% dilution was really top notch. 

A nice, smooth middle finger.

rickwebb:

percolatehq:

Maker’s Mark embraces social amid backlash 

(via Maker’s Mark’s Nifty Footwork | Digiday)

A friend of Emma’s works @ Beam and came to visit us a few weeks before all this brouhaha. She told me about the Maker’s Mark fan club, and I signed up before this all happened. The way they handled the backlash about the 3% dilution was really top notch. 

A nice, smooth middle finger.

  1. ravenrook reblogged this from percolatehq
  2. uhtredragnarsson reblogged this from percolatehq and added:
    F***ing hell, just love bourbon …
  3. southernbelledelight reblogged this from percolatehq
  4. stalkingyourmom reblogged this from percolatehq
  5. topshelf1 reblogged this from percolatehq
  6. kvelin reblogged this from percolatehq
  7. latarian-milton reblogged this from percolatehq
  8. apodyopsing reblogged this from percolatehq and added:
    Maker’s Mark doing it right.
  9. dnu reblogged this from parislemon
  10. ihavenofatebutwhatimake reblogged this from percolatehq
  11. beholdmydiscovery reblogged this from percolatehq
  12. eajoss reblogged this from parislemon and added:
    Nice ad. They have actually sped up production in the past - Maker’s used to be aged longer than it currently is.
  13. peelman reblogged this from parislemon and added:
    I hate sounding like a meme, but while I don’t drink much bourbon, when I do it’s usually Makers.
  14. digiture reblogged this from parislemon and added:
    You forgot “hand-dipped” middle finger. Also, Richrama points out that Jack Daniels has done this twice already: Jack...
  15. thesocialshift reblogged this from rickwebb and added:
    I thought this was a good example of leaders being willing to listen to the community built around a brand and reacting...
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