“There is a major new marketing war going on between Priceline and Expedia, and Google is the beneficiary.”
Mark Mahaney, an analyst at RBC Capital Markets, speaking to Bloomberg. The crazy stat:
Based on his estimate, Priceline spent about $1.14 billion with Google in 2012, accounting for 2.6 percent of the search company’s ad revenue.
[via @bgurley]
