Alistair Barr and Liana B. Baker of Reuters spoke with HBO CEO Richard Plepler at an event last night (which, incidentally, I attended as well):
Customers could pay $50 a month for their broadband Internet and an extra $10 or $15 for HBO to be packaged in with that service, for a total of $60 or $65 per month, Plepler explained.
“We would have to make the math work,” he added.
The question in my mind is if the cable companies would go for it. I pay Comcast for my internet but do not have cable. Would they allow me to pay an extra $15 for HBO Go access even though they know I could get cable as well and simply choose not to? You’d hope so, but they must know that’s a very slippery slope.
Either way, they may be fucked. But at least HBO is finally on the right path of thinking.