Still find it a bit odd that Amazon does not release their actual Kindle unit sale numbers. The product is clearly a huge hit — what are they worried about?
Are they concerned people will figure out what poor margins they make on each device sold? Or that they’ll be overwhelmed by tablet sales numbers soon — or already?
This Businessweek story from December cites people “aware” of the sales numbers saying that 8 million Kindles were sold in 2010 (up from 2.4 million in 2009). Apple sold just shy of 15 million iPads in 2010. Some are projecting them to sell 40 million this year.
Obviously, you could make the argument that two aren’t directly comparable. But maybe Amazon knows that the press would definitely rush to compare the sales numbers between the two. And the Kindle would look weak in comparison…