Om Malik arguing that the New York Times should fight the scrappy news upstarts not by playing their game, but by rising above:

Now, if they can actually overcome their angst — and it hurts me to say this — they can change the conversation in the media business away from the increasingly shallow content and instead bring the focus back to quality and in-depth journalism, which is their stock in trade. If the New York Times management were feeling bold, it would put $25 million to work on creating 100 other Snow Falls and basically change the reader’s expectations of what long-form digital content and journalism are in the new century.

Snow Fall is fairly amazing.

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