Remember what I wrote last month about “The Hollow DVD Boost”? A refresher:

I’ve noted in all my posts that this greedy “30 day window” ploy was likely to cause a temporary bump in DVD sales. But the keyword is “temporary”. Just watch. They will start falling again.

Sure enough.

The silly 30-day window isn’t saving jack shit. It will lead to little boosts here and there for certain big films, but the overall sales will continue to tank.

The best part of this article though is that the movie studios are trying to blame poor Easter timing for the bad numbers.

Yep. That’s it.

Maybe next year they should also try delaying Easter by 30 days.