"It’s one of the few times in history that technology has reinvigorated an art form rather than crushing it," said Max Brooks, author of the zombie novel "World War Z," which was released in May ahead of the Brad Pitt movie in an elaborate new audio edition with 40 cast members, including Alan Alda, John Turturro, and Martin Scorsese. It sold 60,000 CDs and digital-audio copies. "Now, because there is such demand and the production value is so inexpensive, it opens the door for more creative storytelling." he said.
Interesting that audiobooks are pulling in Hollywood actors to read these — even when they have no involvement in the film versions.
Also interesting, the movement of skipping print altogether:
Mr. Hewson has discovered that writing for audio requires different techniques from prose writing. Word repetition becomes glaringly obvious. So do unintentional rhymes. Location changes have to be telegraphed at the beginning of the scene, so that listeners aren’t confused. “Complex sentences, long subordinate clauses—they don’t work, people get bored and confused by them,” he says. “You’re looking for the writing to disappear so that all people hear is the story.”