Erica Ogg:

If you’re sitting at your computer during the day, you probably don’t mind, or even notice, getting a lot of notifications there. But on your phone screen you might; you probably only want notifications for things you need at that exact moment and that you can take action on from your phone and while you’re away from a computer. And on a tiny wrist display? Probably very few alerts would make the cut. And for another twist, you and I likely differ in what we want.

Yeah, as a Pebble owner awaiting the iOS 7 push notifications, I’ve been thinking about this. I don’t want all the notifications I get on my phone — I sort of use those as a catch-all. I want only the most important notifications coming my way. And I want to choose what those are. That’s a tall order.

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    Think relevance-aware filters and analytics that send only the most important, the most relevant alerts and...
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    As another Pebble owner, I can’t agree more with this. The simple fact is that the killer app of smart notifications is...
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