While Microsoft is offering its discounted Surface RT hardware to schools directly, the Bing for Schools initiative also allows classrooms to earn free tablets for using the service. Classrooms, teachers, parents, or anyone can use the Bing Rewards program to collect credits towards free Surface RT tablets for schools. Each school will be rewarded a Surface RT when they reach 30,000 credits, which Microsoft says is the equivalent of around 60 Bing users using the service regularly for a month. The pilot kicks off today, and schools can register their interest in future plans through Microsoft’s Bing for Schools site.
Indirectly pay schools to get their students to use a service they don’t want to use by offering them a product they don’t want to use. Just sad.