It turns out that all of Ballmer’s good qualities, especially when it came to maximizing revenue and profits, were also his worst qualities, especially as the consumer market came to dominate computing. And, to Microsoft’s short-term benefit but long-term detriment, the incentives Microsoft gave its employees to achieve Ballmer’s aims choked out the sensitivity to truly understand what’s next.
A really good, succinct way to put it, I think. From a pure bottom-line perspective, Ballmer was not only not a bad CEO, he was a great one. But bottom-line thinking and managing over-emphasizes the short-term to the detriment of the long-term. And it sure seems like only now is Microsoft starting to realize the potentially catastrophic effects of this.