Clementine Fletcher:

Heineken’s journey to find the next big thing in beer has taken the company back almost a century. Invented in Germany in 1922 to cater to sportsmen seeking a halfway house between a beer and a soft drink, the radler gained popularity in the country and central Europe in bars and restaurants. Drinkers may also have tried a similar tipple by asking for a panache in Paris, or a shandy in a British pub.

Travesty or tasty?

  1. todaywasokay reblogged this from parislemon and added:
    A nice cold shandy in the hot summer weather is nothing to be ashamed of. Drinking too much strong beer is the worst...
  2. rubelikespie reblogged this from parislemon and added:
    Astounding ignorance. First off, the Radler (beer + limo) is a traditional Germanic beer cocktail. Secondly, it’s...
  3. doylemb reblogged this from parislemon and added:
    Incredibly tasty and insanely cheap. Winning combo
  4. zabotage reblogged this from parislemon
  5. dlundh reblogged this from parislemon and added:
    Radler is really taste on the hottest days. Don’t knock it ‘til you tried it.
  6. dnu reblogged this from parislemon and added:
    Tasty. Nothing wrong with beer cocktails, as long as they really include beer and are not “malt beverages.”
  7. spreadn3bulouz reblogged this from parislemon and added:
    “When a stagnant European economy and picky consumers gave Heineken NV (HEIA) lemons, the world’s third-largest brewer...
  8. taeyeonlikesgirls reblogged this from parislemon
  9. parislemon posted this