God I hope so. My 2TB hard drive is now almost stretched to the max due to movies and TV shows alone. The system as it stands is totally untenable. The more popular iTunes video content is, the less space people have for it. Unless the cloud enters the picture…

But article author Greg Sandoval forgets one important thing. He cites Time Warner CEO Jeff Bewkes as being open to the cloud idea because he’s bullish on Ultraviolet, a new form of DRM with studio/device involvement. 

But.

The only major player not involved with UV? Apple. If the studios did a cloud deal with Apple, it would seemingly undercut Ultraviolet. 

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