The Kindle brand and its sunlight-readable e-paper display probably aren’t going anywhere, but the category is edging away from the mainstream. Users demand more out of their devices these days, and slow-refreshing E Ink just can’t cut it for a media tablet. If our predictions for the future need to be grounded in reality, then maybe it’s time we finally put our color e-reader dreams to bed. The technology may eventually find a home somewhere, but at this rate, it likely won’t be on our nightstand.
Are we really ready to fully rule-out Amazon making a move into color e-ink at some point? I’m not sure they will or even should, I just wouldn’t bet against it.
Just because others have tried and failed means nothing. Others tried and failed at eReaders for years as well.