Brendan Coffey:

Armed with a family recipe and a flair for marketing, C. James “Jim” Koch popularized craft beer in the U.S. and turned Boston Beer Co. into the third-largest American-owned brewery. It also made him a billionaire, as sales of his flagship Samuel Adams brand helped Boston Beer shares double in the past year and reach a record high Friday.

Apparently, there’s money in beer. Who knew?

Also, love this:

“Having watched my stock price go up and down and up, it seems almost whimsical,” Koch, 64, said in a telephone interview. “I remind people getting rich is life’s great booby prize. Any normal person would much rather be happy than rich.”

[via Business Insider]

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    Love it! They’ve done such great work with helping to make good beer available and accessible to the world.
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