Wayne Ma:

Lian Jiyu, 25 years old, said he wanted the 5S over the 5C because the 5S is the first phone to be offered in a gold color. “I don’t care what’s inside the device,” said Mr. Lian, who works at a local TV station. “Chinese people like gold,” he said. Mr. Lian was in line at 4 a.m. but ultimately was turned away four hours later because he hadn’t pre-ordered the device.

Remember all those folks who scoffed at the gold iPhone? It seemed to be everyone but this guy.

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