Henely, 23, instead watches shows and movies streamed from Netflix, Amazon.com or directly from broadcasters’ websites, using a computer hooked up to the TV in her home. She’s known in industry parlance as a cord never, meaning she hasn’t ever subscribed to pay TV: channels from a cable company, such as Comcast, or a satellite provider like DirecTV, or phone companies — and she doesn’t ever intend to.
David Heasty, a 34-year-old graphic designer, gets older episodes of shows like “Breaking Bad” over the Internet and watches them on his computer screen. He’s never had a TV subscription and pays Time Warner Cable about $50 a month for broadband only — though he said he would spend more if he was allowed to pay for only the channels or shows he wants. “It’s not a money thing, it never was,” said the Brooklyn, New York, resident, who runs his own business. “It’s a good thing for the companies to ponder. They’re missing out on an audience.”
It’s not actually the “cord cutters” that should be a concern for the cable companies, it should be the “cord nevers”. These young people are likely never going to sign up for a cable television subscription because they get more than enough content elsewhere without cable television.
And actually, that should be more of a concern for the traditional Hollywood establishment, because many of these people are still paying the cable companies to get internet. For those guys, the challenge is the wireless companies. If data and tethering becomes fast and affordable enough, that could be very problematic. Why pay for another internet service? Why mess around with any cables?
And the second point there is more important than the first. The predominant thought has been that cable television is too expensive — which it is — but that’s not what’s driving some cord cutters and cord nevers. For example, I haven’t had cable for years now. It’s not because I can’t afford it. It’s because there’s so much content elsewhere, why bother subscribing to yet another source that I’ll rarely use?
We’re inundated with options to entertain ourselves now. Cable just isn’t as interesting — or convenient — as it once was.