Me, I’ve always thought that it will be impossible to fully judge the Cook era until Apple does enter a wholly new product category. It’s going to do so at some point, and it’s possible that it’ll either go spectacularly well or be a fiasco. Or it might fall somewhere in between, as some of Jobs’ products did. (Exhibit A: The “hobby” known as Apple TV.) But Cook has plenty of wiggle room left before he falls substantially behind Jobs’ pace. I figure he has at least until the end of 2014 or so before there’s reason to join the worry-wart chorus.
Fully agree. As I wrote in October 2011, shortly after Jobs’ passing:
But the truth is that Apple will not likely face their first true post-Jobs test until they release their first truly new product. That execution will shed light on Apple’s future.
That it still hasn’t happened yet is surprising to many, but as McCracken argues, it shouldn’t be. These things take time — even if you’re Steve Jobs.