Joshua Brustein:

The biggest prize for Nike may have come last week, when Apple (AAPL) said its new iPhone would have sensors allowing people to use their phones to keep track of their Fuel points. Apple’s oft-predicted, never-confirmed smartwatch would presumably be a major threat to the FuelBand, but the two companies seem pretty cozy right now. Nike said on Tuesday that it still has no plans to make a Nike+ app for Android, and Olander indicated there are too many devices on the Android operating system to offer a consistent user experience. (He didn’t mention anything about Apple Chief Executive Officer Tim Cook’s presence on Nike’s board.)

Maybe this is naiveté, but given all the signals between the two companies recently (number one being that Tim Cook is still on Nike’s board), I’m starting to be more sure that any wearable Apple does will be in cooperation with Nike, not opposed to them. 

  1. attentionindustry reblogged this from parislemon and added:
    This reminds me of when Google and Apple were still tight, pre-Android.
  2. internetofme reblogged this from parislemon and added:
    I think Nike will be heavily involved in the initial activity tracking of the Apple iWatch at launch, but there will...
  3. nabeel said: Umm. Remember the shared boards between Google and Apple? I’m not sure it will necessarily mean cooperation - but perhaps.
  4. k3nnr reblogged this from parislemon and added:
    Nike has always been a “tech company.” Developing new materials, spend vast amounts of money on R&D, heart rate...
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  12. starter-life reblogged this from parislemon and added:
    Joshua Brustein: The biggest prize for Nike may have come last week, when Apple (AAPL) said its new iPhone would have...
  13. parislemon posted this