So Google formally unveiled Google+ today, their don’t-call-it-a-social-network social network. I only played around with it for a few minutes last week, but it looks good. And I do mean it actually looks good, which is surprising from Google.
And now it’s time for some horn-tooting. In December of last year, we were all over this still-developing story. And it was surprising last week to find out just how dead-on we were seven months prior to its launch.
December 1, 2010:
True. Emerald Sea was the name of the internal Google+ project.
December 2, 2010:
Also true. Google did toy around with this name before naming the button +1 and the network Google+ (which is still a bit confusing). Sergey Brin was involved early on, but in recent months has been working on other top-secret projects, I’m told. Instead, it was Larry Page who was actually more involved leading up to release.
December 4, 2010:
There is (will be when it’s approved) an iPhone app. The network when tied together is more similar to Facebook than some people were predicting. And yes, groups are a huge part of Google+ — though they’re now called “Circles” and not “Loops”.
Also mentioned in that post is that we had heard Facebook caught wind of Circles/Loops and went into “lockdown” to create the new Facebook Groups last summer. This we believe to also be true.
December 7, 2010:
While it’s now black and things are switched around a bit, the toolbar is in fact a key to Google+.
December 17, 2010:
Yep. This is the Hangouts feature.