By the end of this year, things are looking better, and much better in many countries. Worldwide, Windows Phone commanded 3.6 percent worldwide market share. Still a pittance, you say, and fair enough. But continued year over year growth of over 150 percent helped Windows Phone catapult ahead of Blackberry for good. Indeed, Windows Phone market share is over double that of Blackberry.
Congrats on that, I guess. Some might consider it like winning a race against someone with two broken legs — but, as the Dallas Cowboys have reminded us time and time again this year, a win is a win.
And where iPhone commanded a bit under 21 percent market share in 2012, it was down to 12.5 percent in Q3 2013. The distance between Windows Phone and iPhone has been cut dramatically.
Now, Apple will see a temporary one-quarter bump in Q4 because of the iPhone 5S, as is the case each time it launches a new iPhone, and Apple of course performs overly-strongly in just the United States, its richest and home market. But the overall trends are clear: iPhone is sinking as Windows Phone is growing. And if these trends continue, Windows Phone has a chance of catching up to the iPhone in the coming years. This was a fantastical possibility just a year or two ago.
Yeah, I wouldn’t hold my breathe here. Much of what Thurrott touts are Windows Phone’s big gains on a percentage basis. But that’s obviously because they were starting from a position of almost zero. It’s much easier to grow at a near-infinite rate when you’re starting from nothing. (Unless, of course, you count Windows Mobile.)