In the meantime, the fast pace of sales data reports will likely end, as Microsoft said Monday would be the last time it reports products sold to customers, rather than its typical practice of reporting devices sold to retailers. The former requires Microsoft to call individual retailers around the world to glean up-to-date sales data. The company will also transition back to reporting sales data on a quarterly basis, Dennis said.
What a strange end to a seemingly positive story. Is this really such a pain, or is it indicative of something to come? While sold-to-customers is a straightforward metric that can’t easily be fudged, sold-to-retailers is almost always misleading because… retailers aren’t actually consumers and those aren’t actually sales.