It is really interesting how your Google Profile magically turned into Google+ Profile, which is now a thousand times more useful and interesting. And given its previous incarnation which Google pumped up in results but no one really cared about because no one used Profiles, your G+ profile is likely always going to rank highly in search results for your name. It’s #1 when I’m logged in, #5 when I’m not.

This could be massive for Google — thanks to Google.