Brooks Barnes on companies like DreamWorks working with partners on their own tablets:
Entertainment companies have been surprised at how speedily children have taken to tablets, sometimes forgoing TV sets altogether. As a result, DreamWorks, Disney and their competitors are searching for ways to make it easier for users to find their characters on portable devices.
It’s a smart thing to try, but:
The DreamTab is not a toy. Switched into parent mode, it provides roughly the same computing power as an iPad, the companies said.
This seems like a mistake. “Roughly”? I bet it’s nowhere near as powerful at those price points. And people, be they children or adults, will not be fooled. I think they should pick one market and go after it. This is not going to compete with the iPad as an all-around tablet.