Roberto Baldwin on the just-sold Intel television service:
Pricing would be on par with what satellite and cable offered; after all, the networks weren’t going to give the up-and-comer any sort of deal. But what Intel Media was counting on was an experience. Like TiVo, it was a quality play, a service that was better than what was already out there. TiVo customers usually pay a premium to use its box instead of the no-name DVR or satellite box offered by pay-TV providers. On Cue was going to take that even further: It was going to out-Tivo Tivo. And the box was ready to go.
Tivo, we’re-shutting-down-our-hardware-business-Tivo? Yes, that one.1
Newsflash: this is not an easy business to be in. The only thing that matters are the content deals. Without them, your service is going to be DOA. Did Intel actually have those? The article could not make that any less clear. My guess is “no”.
So yes, Intel’s box could have been Tivo. Which is to say, ultimately, a failure.2