This was both inevitable and makes sense. While Netflix seems surprised by continued demand for DVDs, they also know that this will die over time. And whether they’ll admit it or not, this move will further help facilitate that demise.

The future is streaming, not physical media.

I do like how Netflix is very upfront and clear about the pricing changes. What was previously $9.99 (DVDs plus Streaming) will now be $15.98 (DVDs and Streaming as two separate plans).

That’s a big hike. But again, inevitable, and the right thing to do from a business perspective. 

  1. ksaim reblogged this from parislemon and added:
    From a $$$ perspective it makes sense. For customers, it blows.
  2. inkyeagle reblogged this from parislemon and added:
    Streaming is convenient for me, but I need more selection in their streaming catalog.
  3. youmeandmyapi reblogged this from jryu and added:
    Bundling has been the right thing to do when there was oligopolistic competition, but in a field as fluid as this, if...
  4. jryu reblogged this from caterpillarcowboy and added:
    This change is interesting because it doesn’t follow normal pricing rules. Typically, companies are motivated to bundle...
  5. ssssarrrrahhhh reblogged this from elle-oh-elle and added:
    Exactly.
  6. caterpillarcowboy reblogged this from parislemon and added:
    It feels to me like they’ve priced themselves into a corner. $7.99 for streaming seems underpriced, given the licensing...
  7. chwhenjamin reblogged this from parislemon
  8. elle-oh-elle reblogged this from parislemon and added:
    Sorry, Netflix. I don’t think this was the right route. I didn’t have a problem when you took the DVD + streaming plan...
  9. subtleiconoclast reblogged this from parislemon and added:
    I had just downgraded my...from 2-DVDs-at-a-time+streaming to 1-DVD-at-a-time+streaming,...
  10. parislemon posted this