By the opening kickoff of the Super Bowl, sports books in Nevada are expected to crack $100 million in wagers, the most that has ever been bet on a single game.
There is no greater unifier in American culture than professional football, which is followed by 68 percent of men and 42 percent of women — Republicans and Democrats in equal numbers. Game telecasts accounted for nine of the 10 most-watched programs in 2013, and the previous three Super Bowls were the most-viewed television programs of all time in the United States.
Crazy stats from a must-read on the state of sports gambling — which, I agree, is fueling the continued rise of the NFL at this point. I happened to be in Las Vegas during the AFC and NFC Championship Games last week, it was absolute mayhem. In every casino. Everywhere.