This isn’t necessarily about sharing secrets. It’s about sharing secretly. People feel a sense of belonging or validation when we’re all feeling the same things. I hear people’s internal dialogues and they resonate with me.

Secret co-founder David Byttow, talking to Kim-Mai Cutler about the service.

I’m biased here, of course, but this strikes me as exactly what I find so compelling about the service. As I read through the stream, I’ll come across something and think, “huh, sometimes I think/feel this way too.”

As the service gathers buzz and attracts new users, there will be a lot of flaming/trollish behavior. But if it all settles down to this core, that will be valuable to people.

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