UltraViolet Is Ready. Now Hollywood Needs To Make It Work

I’m not sure how this post managed to skip over the one big hole in the plot, but it did. APPLE IS NOT ON BOARD.

Hollywood has a new version of DRM wrapped in a fancy name with some new (admittedly compelling) features such as the ability to transfer films between devices. Great. But without Apple’s devices on board, will anyone give a shit?

The answer is “no”.