No, I don’t think so.

Microsoft’s UK marketing director Harvey Eagle, talking to Metro about the Xbox One price cut in the UK. The question asked if the price cut — just 94 days after launch — was an admission that the console isn’t selling well.

Eagle doesn’t think so. But he’s not sure. Why should he be sure? It’s only his job.

Meanwhile, while Microsoft has maintained that the Xbox One is selling as fast as the system can be made, Eagle told GameSpot: “We’re doing this because it will generate sales, absolutely.”

So, Microsoft isn’t cutting the price because it hasn’t been selling well in the UK. In fact, it has been selling as fast as possible. But this price cut is all about helping to generate more sales. Got it.

Business as usual.

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