Suzanne Vranica:

Samsung gave ABC smartphones to use during the broadcast and was promised its devices would get airtime, these people said. At least one of the product plugs was planned: during the “red carpet” preshow, ABC ran a clip of six aspiring young filmmakers touring Disney Studios. The group were seen in the video using Samsung devices.

The origin of the “selfie” shot was a little different. Ms. DeGeneres, in the days leading up to the broadcast, decided she wanted to take “selfies” during the show and ABC suggested she use a Samsung since it was a sponsor, another person familiar with the matter said.

"Suggested".

Better yet:

During rehearsals Samsung executives trained Ms. DeGeneres on how to use the Samsung Galaxy, two people familiar with the matter said.

"Trained".

And the kicker:

The Samsung stunt didn’t come off without a hitch: many people were quick to note on Twitter that the Oscar host was also tweeting during the evening with rival Apple’s iPhone.

Backstage, of course.

  1. bookofdoomed reblogged this from parislemon and added:
    Big Business, Gangsta-style.
  2. raydennisexperience reblogged this from parislemon
  3. bolinaosunset reblogged this from parislemon
  4. lth-me reblogged this from parislemon and added:
    Let’s also pretend that Microsoft and Apple don’t routinely pay for placement.
  5. fscte reblogged this from parislemon and added:
    You can’t buy this kind of publicity. :)
  6. tdhftw reblogged this from parislemon and added:
    No surprises there.
  7. oreospeeddealer reblogged this from parislemon
  8. beyond-the-neverland reblogged this from parislemon
  9. prfjennings reblogged this from parislemon
  10. internetofme reblogged this from parislemon and added:
    Yeah, it was honestly disgusting just how Samsung heavy the event was.
  11. thunderwingmatrix reblogged this from parislemon and added:
    Native advertising/product placement fail. 😄
  12. arthurlockman reblogged this from parislemon
  13. parislemon posted this