Steve and I spent months and months working on a part of a product that, often, nobody would ever see, nor realize was there. It didn’t make any difference functionally. We did it because we cared, because when you realize how well you can make something, falling short, whether seen or not, feels like failure.
Jony Ive, talking about building Apple products with Steve Jobs during a long sit-down with John Arlidge.
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