Yes. I’d stop. I’d make things for myself, for my friends at home instead. The bar needs to be high. I don’t think that will happen. We are at the beginning of a remarkable time, when a remarkable number of products will be developed. When you think about technology and what it has enabled us to do so far, and what it will enable us to do in future, we’re not even close to any kind of limit. It’s still so, so new.
Jony Ive, when asked by John Arlidge if he would quit if he felt like Apple had lost a step.