Interestingly, both Apple and Nike have markedly similar business models: as various pundit never tire of telling us, Apple is selling a commodity and is doomed to inevitable margin pressure and/or massive loss of share in the face of good-enough cheap Android. For better or worse we in tech are stuck with these folks, because who knows what they would make of a company like Nike, selling pieces of leather and bits of fabric. Talk about a commodity! And yet, there is Nike, sporting a ~45% gross margin in an industry that averages 33%. Clearly they are more than just an apparel maker.
Lost in the story of the demise of the FuelBand is just how similar Nike and Apple are in many respects. Apple’s “iWatch” may not be the reason Nike is killing off the FuelBand, but both companies will be better off as a result of a partnership in this space — as will consumers.