Awesome. With a dash of “finally”.

iTunes in the Cloud is great for music, but it’s really necessary for video. I have something like 500 GB worth of video content now just sitting on my hard drive. HD TV seasons are the worst culprits. I’d love to delete some of them and just stream as need-be. Hopefully this means I can do that now.

Also, the TV rentals on Apple TV were an absolute joke. It’s why the same four shows (24, Glee, Bones, etc) were always the top shows. There really was nothing else. And the problem was that while iTunes itself has plenty of TV content, most of it is for sale, not rent, so none of those previously showed up on Apple TV. You had to buy them on your computer (or iPad/iPhone). Now they’re there for the buying on Apple TV too.

Update: John Gruber notes that the cloud features don’t appear to be enabled for all shows. At least not yet.