What I wrote a year ago about why I thought the then-new Apple TV made sense:
And on-demand is the big key to all of this. All of this content is going to move to the cloud. It has to for storage purposes and given how many devices we all have. Rentals just completely made the jump, but eventually purchases will too. At first, you’ll have the option to download certain movies you’ve bought to take on the go, but when you’re at your home, even movies you “own” will be streamed — they’ll simply be streamed for free. And then one day, all of this stuff will be in the cloud entirely as mobile devices will always be connected by high-speed wireless.
This is the future. It’s Apple’s future along with everyone else’s. This Apple TV is one small step in that direction, and at $99 it makes sense for now — at $229, it never did. This is a stepping stone to the cloud age. Right now it’s a mixture of the internal cloud (streaming from within your house) with the external cloud (streaming rentals from the cloud). Soon it will all be external.
That’s all sounding pretty good today. What I like most about the new iCloud-powered TV content is just how well it works. I just bought a season of The Wire on my Apple TV. I’ll simply grab it from the cloud when I want to watch it — from any device.