newyorker
Moleskine is very good at telling stories. The question is whether people are interested in hearing this new one. The company’s revenue continues to grow each year. Customers remain willing to buy Moleskine notebooks. They are also willing to engage with the brand online—but only to a point.
Adrienne Raphel on Moleskine’s foray into the digital world: http://nyr.kr/1mcX11z (via newyorker)
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