Lego CEO Jørgen Vig Knudstorp, speaking with Jens Hansegard:

Hansegard: You’ve done a few, small designer collector sets with Minecraft, a popular block-building videogame. Now, we’ve been told that something bigger is coming up. Is this true?

Knudstorp: Minecraft is a very fascinating game because it offers a great construction-like experience. We’re very happy to work with the company. Making Lego Minecraft products was one of the biggest wished-for items and they have done very, very well in the market. That’s why we are expanding our offering. That’s all I can reveal right now. We think it’s a very exciting opportunity for us.

I’ll say. That’s going to be massive.

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  8. pmoehring reblogged this from parislemon and added:
    That’s a surprisingly honest interview.
  9. section9 reblogged this from evangotlib and added:
    The only thing missing from his answer is “bitch” at the end. Also, at the Tribeca Film Festival right now is Beyond the...
  10. evangotlib reblogged this from parislemon and added:
    Shut up and take…you know the rest…
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