But, as it turns out, each time you open the app, you almost always do just one of those things. At home, you may be searching for a place for dinner. After dinner, you are probably looking to see what friends nearby are up to. That’s why today, we’re announcing that we’re unbundling these two experiences into two separate apps – Foursquare, and a new app called Swarm.

This seems like the right call — maybe even more so than the “unbundling" of Facebook because these are two very different and distinct use cases. I still “check-in” places but it’s largely to keep a history of where I’ve been and to see the recommendations, it’s rarely for social purposes now. 

Speaking of recommendations:

In the near future, the Foursquare app is also going to go through a metamorphosis. Local search today is like the digital version of browsing through the Yellow Pages (remember those?). We believe local search should be personalized to your tastes and informed by the people you trust. The opinions of actual experts should matter, not just strangers. An app should be able answer questions like ‘give me a great date dinner spot’ and not just ‘tell me the nearest gas station.’ We’re right now putting the final touches on this new, discovery-focused version of Foursquare. It’ll be polished and ready for you later this summer.

This remains such a huge opportunity that no one has nailed just yet. In cities where they have good data, Foursquare is the closest, especially with the individual tips about places. I’m excited for and bullish on this new version.

  1. doctorhoi reblogged this from parislemon
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  5. internetofme reblogged this from parislemon and added:
    Despite the fact that I don’t use Foursquare, I think this unbundling makes more sense than the Facebook unbundle....
  6. xoignacio reblogged this from parislemon and added:
    This is going to seem petty, but after what the CEO and his wife did at Boston, I can’t have this shit on my phone.
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