Dina Bass and Ian King on why we didn’t see a “Surface Mini” at Microsoft “small" Surface event this week:

Microsoft Chief Executive Officer Satya Nadella and Executive Vice President Stephen Elop decided that the product in development wasn’t different enough from rivals and probably wouldn’t be a hit, said one of the people, who asked not to be identified because the plans weren’t public. Engineers had been working on the device and had planned to unveil it as early as today at an event in New York, two of the people said.

This is important. It finally seems as if Microsoft has someone in place to say the all-important word: “no.”

Don’t underestimate the importance of this. I’m still not sold on the Surface Pro 3 being the right call either, but at least it makes sense to try to market that as a full-on laptop replacement. The “Surface Mini” would have been another embarrassing flop. Good on them for realizing it before it was too late — even if it was at the last minute.

  1. internetofme reblogged this from parislemon and added:
    I’m still not 100% on the idea that they were going to unveil a surface mini… But if they were, then the Microsoft “No”...
  2. cesson reblogged this from parislemon
  3. parislemon posted this