Matthew Panzarino:

One of the most intriguing components of the new iTunes Extras system is that they aren’t set in stone. Because they’re based on a flexible framework that Apple offers to studios, and they’re served from the cloud, they can be added to over time.

There is potential here to create a living library that allows additional content to be served to your existing library. That’s a big selling point for digital purchases over physical ones, just as many studios are finally getting on the digital bandwagon.

For me, this truly is a “finally”. Like Panzarino, I was a huge DVD buff — not because of the format itself, but because of the extras included with the films. Apple started to include them long ago, but only in a half-assed way, and oddly not on the Apple TV.

Scanning over the extras highlighted by Apple, I still am a bit saddened to see only a few titles with commentary tracks. Those were hands-down my favorite extras. But, as noted, studios can add additional content over time, and Apple ensures it will be available for free.

  1. theswordofkahless reblogged this from parislemon and added:
    If they have the ability to add over time, what’s to stop them from taking away over time?
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