Andrea Chang on the rise of YouTube as a star-making platform:

That has upended the way viewers, particularly those in the prized younger demographic, watch content: YouTube now reaches more U.S. adults ages 18 to 34 than any cable network, according to Nielsen.

That’s staggering. Imagine what it means for cable television five or ten years from now…

And imagine how much every television/media company would be willing to pay for YouTube right now if it were an independent entity…

  1. nuntiis reblogged this from parislemon
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  4. freitag reblogged this from parislemon and added:
    Sure they’d want to buy it now if they could. But not to reach anyone. They’d want to buy it so they can shut it down....
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  6. andrewnonumbers reblogged this from parislemon and added:
    But Vine!
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