3d

Showing 5 posts tagged 3d

3D Films Still Looking For An Audience ...At Truck Stops

Brooks Barnes for Media Decoder:

Despite a continued hard sell by Hollywood, audiences have been increasingly reluctant about paying a $2 to $5 surcharge to see movies in 3-D.

But Warner is not giving up. To advertise the 3-D effects of “Jack the Giant Slayer,” set for release March 1, the studio has decided to buy space on Travel Plaza TV, which is distributed in about 300 gas stations and Pilot Flying J truck stops in 42 states.

Keep trying something — anything — until something sticks, I guess. Unless it doesn’t.

I hope 2013 is the last year we have to put up with this 3D nonsense. But I doubt it. If the studios really just care about charging more (which sure seems to be the case), they should really just focus on IMAX. That’s an awesome cinematic experience. 3D is crap.

It's official: 3D is dead

Vlad Savov of The Verge:

The 3D TV won its tortured, protracted war — you can buy a 3D TV anywhere and at any time — and nobody could care less.

I happen to think 3D in movie theaters is still a gimmicky distraction from storytelling that will (once again) die out over time. I happen to think 3D on your TV in the home is fucking ridiculous and was dead on arrival. Good riddance.