Two interesting nuggets from this week’s box office report by Andrew Stewart — first:
So far, “Gravity” has amassed a stellar $170.6 million domestically, of which Imax has contributed more than 22%, with $38 million. Premium formats, particularly Imax, have become a major selling point for “Gravity,” lifting its playability.
A great film, hugely cinematic in scope shown on IMAX is like gasoline on a fire when it comes to making money. Hollywood will not only recognize this, they’ll go overboard and everything will be on IMAX next summer. Naturally, they’ll forget the key “great film” and “hugely cinematic in scope” elements and many films won’t do well in the format.
Fox’s “The Woverine” is the latest film to get the coveted B.O. boost from China, bowing there with $13.6 million and bringing the film’s total international tally to nearly $260 million. Globally, “Wolverine” has cumed more than $390 million.
The Wolverine, while a massive improvement over the first Wolverine film, wasn’t a huge success in the U.S. (certainly not when compared to the other X-Men films). And yet, it’s doing twice as well overseas as it is in the U.S., which means we’ll definitely get another one. The U.S. continues to matter less and less when it comes to the box office.