Advertisements on iTunes Radio will come in three forms: interstitial audio and video ads and “slate” ads; interactive display ads that will take over whatever screen the consumer is using. That includes iPhones, iPads, all desktops and laptops loaded with iTunes (including Windows PCs) and Apple TV, the Apple device that brings Internet connectivity and apps to TVs.
Users will be served an audio ad once every 15 minutes and one video ad every hour, the sources said. The video ads will only be served to consumers at times when they are likely to be looking at their device screen, such as immediately after hitting play or choosing to skip a track.
Strange just how ad-heavy all of this is. Why not just offer iTunes Radio up as a loss-leader to extend the iTunes/iPod reign a little further (until the Spotify/Rdio model clearly wins out)? The only thing I can come up with is this is a last-ditch effort to jump-start iAds.